Consumer Healthcare
Early growth

Handsome designs and sells the ‘Bac<’ branded range of back care products which are now in use in more than 50 countries around the world. The company is headquartered in Altrincham, Cheshire and has offices in the USA and Hong Kong. Handsome was conceived by former SSL International UK Marketing Director Mark Critchley, with co-founders Adrian Collins from Ziggurat Brands, John Sutcliffe, a surgeon at The London Spine Clinic, and industrial designers SeymourPowell.

Back pain is a large global problem with 80% of the population (both men and women) suffering at some stage in their lives. Handsome, through its ‘Bac<’ brand, aims to become the market leader in the prevention and relief of back pain. The company has made excellent progress to date, having secured retail deals with Boots, Lloyds, Walgreens, Harrods etc, as well QVC UK and USA, in addition to significant online sales globally.

Our Approach

What do we look for?

Our business is about forming long term relationships with exceptional entrepreneurs and becoming a trusted partner and supportive investor.

We look for companies with both the vision and potential to become ‘game changers’ and market leaders across a range of sectors.

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Our Team

Nick Wright


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Contact us

Alderley Park
Alderley Edge
SK10 4TG

Tel: 01625 344300